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03/15/2006
Network marketing business the right way
How to market your network marketing business the right way so you make money instead of losing money.
1) Remember it is network marketing
That means it starts with networking.
If you have some friends and family left, then you prospect through them and you get referrals and some sales. If you do have a great product that people want, it should not be difficult to get referrals.
Prospecting through is simply asking your friends if they know someone who is interested in your product and give them a killer brochure. It is rejection free and effective.
This is the doorway theory: every person is the door for hundreds of people.
Which one is better?
Ask them to buy and get rejected or
Prospect through and get access to their friends and family. Your friends like you and want to help you.
Another trick that Dave Cones shared with us last Saturday in the mentoring for free calls: Ask for their opinion. Get the killer brochure for your product and ask your warm market: What do they think about it? You are doing market research rejection free ;) – Every one likes giving his opinion.
Then after you get some happy customers with your great products then you ask them for referrals. Hopefully with your great products, those referrals become customers and source of referrals for you...
If no one would buy your products then find a real mlm business.
If you have been in many network marketing companies before and people are scared from you as soon as they see you. You just have to change your approach by asking their help for referrals for the products and do not mention the opportunity or the business aspect.
There are lots of low cost lead generation techniques offline and online. Please refer to the category of lead generation in the post archives http://networkmarketingsuccesstips.com/archives/
2) After you start making some money. You use this money (not your own money) to start advertising your products or your service. Then you can test post card marketing, internet marketing through ezine advertisements, Google adwords, having your own website...
Initially, the money that you make is not your money yet, it is the food for your baby (your business)!
Then you must be able to teach your team what you have just done.
3) When you start earning significant amount of money, you keep some in your savings account; you invest in real estate, in bonds...
Some network marketers are making lots of money and next day their company disappears from the face of the earth or their company decides to terminate them or their company decides to cancel the compensation plan!
If these guys are buying fancy cars and big houses, next day they get no checks then they are suddenly in depth.
If these guys are using their money wisely, they will survive and may not even get affected.
I hope you liked today wisedom.
I appreciate comments, and what would you like to read about next?
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